The job description is the first point of contact between you and your coveted candidate. Crafting a good job description is thus, the first and perhaps the most essential step of choosing the right individual from the available pool of candidates. An effective job description is your tool to welcome the right talents and the best minds into your organisation.
Here are 8 points to keep in mind while drafting job descriptions:
Give appropriate job title:
The job title is the first thing that secures the attention of the job seekers. Thus, the chosen job title should be very clear and specific. It should align with the listed duties and responsibilities and also be highly informative. Try and keep the SEO in mind, so that your job title includes the correct combination of the best title-related keywords for that role.
Clarify the duties and responsibilities:
While looking into job descriptions, candidates often go directly into the part of the advertisement that specifies the duties and responsibilities. Therefore, make sure that only the right responsibilities are listed along with the specified job duties. If the role requires unique responsibilities, don’t forget to share them as well.
Focus on the required qualifications and skills:
Ensure that your job descriptions include the education, qualification, experience and all the technical skills that are necessary for doing justice to the particular job role. You can also mention the soft skills and the personality traits that your ideal candidate must possess. However, check that the list is not too long.
Include salary and benefits:
Be clear about the salary and the benefits that the company would be providing for the employee. If not a specific amount, at least a particular salary range should be mentioned in the job description. When the salary information is missing, prospective employees might not always be motivated enough to apply.
Highlight the company:
Reserve a particular section of the job description to talk about the company and sell your business. Provide authentic, valuable and relevant information about the company that would excite the job seekers to apply as soon as they come across your advertisement.
Biased and gender-discriminatory job descriptions stand of no use to the potential candidates. Discrimination against age, creed, gender, religion, region etc. is bound to repel the most qualified and experienced candidates from applying for the job. This not only sends a bad message to the candidates but also pulls down the company brand.
Use direct language:
Cut out cliches and technical jargon from the job descriptions. These clutter your advertisement and also confuse the interested candidates. Write in simple, fluid language but at the same time, remember not to use unprofessional terms and phrases. Your language should reflect the culture of the company.
Share contact information:
Help the candidates by sharing the contact information of your Talent Acquisition Team. A valid email address is generally adequate. However, you can also share a phone number for the candidates to contact and get their doubts clarified.