Internal Communications teams have not always been given their due, but the recent business disruptions have again put them on the front foot. The pandemic has given them a better than ever opportunity to demonstrate how crucial they are in organisations’ functioning.
But the Internal Communication does not just exist for crisis communications; it is one of the most important elements for business development. However, in the coming times, companies will have to undergo many changes, which will necessitate modifying the communication processes too, so that the momentum remains intact. It will be critical that internal communications teams help drive and promote an organisation’s vision for the future.
It will be key to place a higher priority on committing to technology tools and innovation, particularly when people may still need to work remotely. Employee communications apps are tools that facilitate the kinds of communication and contents that are swift and personalised to the employees. It enables teamwork and connection despite geographic separation.
Employees as Partners
Managers must realise that employees are not an audience. They are partners; they should not be given only instructions. Employees are associates who must be involved in the communication channels. This brings the authenticity in functioning as well. With the employees taking an active part in the establishment of a new communication tool or method, trust and relationships grow, which strengthens the resiliency and productivity of the oraganisation.
Internal Communication teams are the leaders in information sharing. Therefore, they can have a great deal of influence over the attitudes and behaviors of the employees in the workplace. They can influence on-the-job well-being of employees through training and educational opportunities. With the right communication channels, companies can tap the true potential of employees. This, in turn, provides job satisfaction to employees as well because they feel that not only their talent is being recognised but also that they are given opportunities to grow.
The right internal communication strategy offers a wealth of details and information that can improve not just employee engagement but can also advance the work culture as a whole.