According to Sullivan, Employer branding is defined as “a targeted, long term strategy to manage the awareness and perceptions of employees and related stakeholders with regards to a particular firm.”
Employer branding promotes and profiles the company to potential employees. This requires creating, communicating, a compelling and unique perception of the firm in the minds of both prospective recruits to attract them and current employees to retain them. Any organisation that wants to build its competitiveness on the market consciously, should also build its brand of “employer of choice”. Here are some tools that you can use to enhance Employer Branding:
LinkedIn Elevate: LinkedIn can be used for building the consumer brand, organisations can also build and strengthen their employer brand. LinkedIn’s flagship advocacy tool is a paid employee advocacy platform that helps employees become more social professionals on LinkedIn.
Buffer: More specified analytics that allows comparisons between different metrics, such as between retweets clicks and posts, sorting of different data to the preference of the user, and accumulation of statistics. Team collaboration features that contains approval features, admin privileges that give privileges to users assigned as managers over any other member assigned as a contributor, and allows more members of a team to access and manage the accounts.
Canva: Making the move to Canva for Enterprise will take the brand and team to the next level. Canva can be plugged into the digital asset management system or image library and integrate seamlessly with popular applications, including Active Directory, Google Drive, Okta, Dropbox and OneLogin, with more on the way.
Employer Brand Index: This unique measurement tool measures everything candidates, employees, and alumni are saying about your company online and analyzes everything to give you an objective understanding of your external reputation as an employer
HootSuite: Similar to Buffer, HootSuite allows businesses to schedule, manage and report on their social media content. They’ve also created Hootsuite Amplify, with Workplace by Facebook, to provide an easy employee advocacy solution.
Paprifly: A unique employer brand automation software that helps companies create creative flyers, animated banners, social media posts and more.