No matter what the size of your company is, employer branding is crucial to maintain your reputation as a place to work. Having a good reputation with your workforce not only helps a company to secure better talents but also enhances its appeal to prospective customers.
Here are some of the top companies that have secured a reputed spot in their specific industries through effective employer branding strategies:
SAP had been one of the main winners at the Employer Brand Management Awards in 2019. The company is known for its ability to align its brand values with the employer value proposition. It has also successfully made its mark in the fields of technology, media, and communication through innovation and appropriate brand management.
The company has always given importance to the employees and has incorporated their suggestions and recommendations. It expresses its encouragement to the employees to be creative and innovative through these words: “Bring everything you are. Become everything you want.”
This software company had topped Glassdoor’s list of ‘Best Places to Work 2020 US’ based on employees’ choices. The company promotes a supportive, cohesive, and all-inclusive workplace culture. It has always stood by its values and rewarded employees whose endeavours have aligned with the same.
The company provides a range of opportunities for professional development. It is not for nothing that employees talk about good experiences of working there and recommend it to appropriate job seekers.
Being one of the most innovative companies in the world, Google has always been the hub of exceptional talents and young minds. The company is known for its high investment in terms of improving the company culture. It boasts of an emotionally safe space where employees can interact and work together in harmony.
The company has successfully established its brand name over the years by providing ample opportunities for career development. It aims at crafting a positive experience for its employees and encourages free and out-of-the-box ideas.
Netflix has always been one of the ideal employers. Its parental leave policy announced in 2015, provided unrestricted time off to new parents in the first year of their child’s birth. This award-winning media house always focuses on improving the company culture by ensuring a positive employee experience.
It offers great benefits packages and encourages its employees to have an optimum balance between their work and lives.
L’Oreal knows social media as no one else does. The way it has been increasing engagement through their social channels has been both remarkable and exhilarating. It believes in pulling the audience into the conversation. The company has created its brand name through regular and interesting interactions with its followers via all its social media channels.
Its “Are You IN” campaign brought its brand advocates into the spotlight who shared their L’Oreal experiences with the world. Through this, they created a social media strategy that not only brought their brand enthusiasts into focus but also went a long way in engaging the followers effectively.