“Your brand is what people say about you when you are not in the room.” Jeff Bezos (CEO & Founder, Amazon)
Employer Branding is crucial for businesses to thrive. In today’s world, employer branding efforts can be much improved with the help of social media. Marketing your company and creating the coveted employer brand can be best done through proper usage of your social media channels.
Here are 7 tips on how to develop an employer brand through social media:
Create your unique voice:
Millions of companies are present in the world of social media. What will segregate your company from the rest of the crowd is its unique and distinct voice. Make sure that you develop a professional tone and a consistent style when you are communicating or putting out your content on social media for the entire world to have a look at.
Post targeted rich content:
Your posts should have rich content targeted only towards a specific set of audience. You can build your employer brand by posting content about the office, the employees, the workspace etc. Through this mode of visual storytelling, you will be able to strengthen your employer brand and also effectively attract your audience.
Communicate with employees:
When it comes to social media, you need to be active and consistent. Posting articles/videos/pictures is not enough. What you need is constant interaction with your audience. You can also use your social media handles to communicate with your current employees. This will convey a good message to the prospective candidates as well. Thus, your brand will be better recognized.
Allow a sneak peek into the company culture:
From your customers to the job seekers, company culture is something that everybody is interested in. So, it is important to project the company culture through your posts on the different social media channels. A quick glimpse of the company culture and the various in-house events will make people more aware of your brand. You can have a blend of company-generated and user-generated content for promoting your brand.
Acknowledge employee efforts:
There is nothing more motivational than appreciation and proper recognition. You can use your corporate handles to feature your employees. Acknowledging employees’ hard work is a great way to encourage them to do better. Not to forget, this helps in building a good image of the brand too.
Highlight perks and benefits:
Employees feel the urge to work more when they are provided with appropriate and sufficient perks and benefits. You should, therefore, include this aspect in your social media employer branding efforts. You can post videos of HR personnel of your company to explain the details of how such perks and benefits would be helping the employees to work better and maintain a healthy work-life balance.
Have a ‘Careers’ page:
Having social media handles is not enough. Make sure that you have a separate careers page dedicated to the job seekers. You can maintain this page by constantly updating the employment opportunities available in the company.