“There are plenty of resources right at a click of a button, explore, learn and act. Most importantly give back.”
Dravisha is a young professional who loves to transform ideas into action for marketing, strategy making, mental health and student initiatives.
She has embarked on journeys as a marketing strategist, project manager, founding member, an advisor with Start-ups for two years and counting.
On a personal level, she runs low-cost and free student initiatives to help college students be out of the herd and have a productive college life. (check them out at dravisha.com)
She’s currently working with the marketing and business team at Locale.ai. She’s also the first female South Asian Partner at Good City Foundation (A Hong Kong-based Organisation) leading the Indian Subcontinent.
Q: What motivated you to work even before you got graduated?
“Startups really intrigue me because you get to work with a small team yet focused, action-packed. You own your work end-to-end, you’re the boss.” – Dravisha
A: Something that motivated me to start working two years back was the excitement of experiencing things on ground. There is a difference in learning things on Google and actually implementing what you learn. I was really curious about gaining hands-on experience and exploring the start-up industry.
Normally, people wait till their graduation to work with a start-up or a company but I decided to join one while being a student. Startups really intrigue me because you get to work with a small team yet focused, action-packed. You own your work end-end, you’re the boss. As a student, It was a win-win, I got a chance to explore my own interests and at the same time, improve myself in that particular area.
Q: How do you manage your work and studies simultaneously?
A: I love setting aside time for everything (be it netflix or studying or working) and I believe that you should focus on whatever you do with all your mind and body. So when my college is on, I distribute my tasks accordingly, by keeping aside the weekdays for studies and weekends for work. Now, as my college is off I dedicate seven days a week for work. I usually work during the day and on my own initiatives, during the night. It keeps me focused on both my personal and professional goals!
Q: You are the first female South Asian city partner at Good City Foundation. So how did it happen?
A: In a brief, the Good City Foundation (GCF) is a multi development organisation from Hong Kong that works on a PPP(Public Private Partnerships) by youth model around urban development, sustainable technologies and many more.
It all started with me attending their event at Bali where we co-created a sustainable tourism lab with the mayor of the Bali government. After that event, I was actually keen on getting this great multilateral development model to India especially because of how impactful it was with the involvement of the youth. And I ended up being a city partner from India to help them expand to the Indian subcontinent. So hopefully we might have the GCF events in India by next two-three years and create a similar impact here as well.
Q: What is your advice to all those students who want to start their career during graduation?
A: I would advise them to get on-ground and get their hands a little dirty with experience in the market. My first job was actually unpaid. I worked for a startup just to learn how things function, how I can contribute to them and how sales funnels work. That’s how I explored more about marketing and strategy. So, decide what is exciting to you, start working on it. Talk to entrepreneurs and professionals on LinkedIn, have a discussion with them, ask them about their learnings, challenges, journey and grasp.
There are plenty of resources right at a click of a button, explore, learn and act. Most importantly give back.
– Article updated