Employer Branding, a concept evolved in the mid-1990s when employers started using product branding principles towards the employee experience. The purpose of using this concept is to leverage in every possible way in the competitive corporate world by recruiting the top talents.
Focus on these critical areas, to build companies’ Employer Branding strategy effective;
Where the applicants directly go for without a second thought. It is prime to keep the companies’ website, easy to navigate, keeping the about, mission, and job details readily available. The company’s website must have explicitly showcased their unique policies, programs, rewards, employee stories, testimonials, and benefits. Also, a clear job description is the first quick view that the candidates get. So, it is vital to keep it as clear as anything, making it the right job and the right place to work.
To give the best application experience
One area where the company has to focus on because negative candidature experiences can cause a massive impact on the company’s reputation. Researchers say that 60% of candidates, quit in the middle of their application process because of its inconsistency and complexity, which eventually reflects in losing nearly 2/3 of the applicants. By moving forward to applying to the company, the candidates had made their first subtle entry. So it is chief to make the candidates’ first entry easily accessible.
The most widely used platform by recruiters to attract and hire the intended candidates. Data reveal that 50% of all recruiters rated the candidates sourced from social media as high-quality. In social media, companies must keep active maintenance by having relevant conversations, responding to reviews, and giving the candidates an attractive preview of the work atmosphere and updates on available opportunities, because authenticity and credibility attract the applicants.
‘Content is King’.
The clause itself reflects the importance of content in every context. It is an area that is fast becoming important in every aspect of the business. Just like recruiters researching their candidates, the candidates do the same to know about the organization. So, it is ideal to have provided the company details attractive with reliability and legitimacy.
Candidates trust the word of employees on top of everything
One of the companies’ secret weapon is their employee. Employee advocacy is the promotion of an organization given by its staff members. So, it is imperative to keep the employees well trained and equipped to be a promotional tool for their organization.
In the bottom line, Employer Branding is not something ‘you’ve done and now just leave it’ thing. Instead, it is to keep an eye to keep it updated and well maintained by understanding the intended talents. So be relevantly transparent and genuinely best to leverage the companies‘ growth to success.