According to a report by Glassdoor, 95 per cent of the candidates identify a company’s reputation as a key consideration when exploring new career opportunities. Virtually every candidate out there, whether they’re active, passive or somewhere in the middle, will consider the company’s reputation before applying.
Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.
A purpose-led company is an organisation that is centred on one organised idea, which is engineered to improve the world and achieve something greater than financial gain.
The employer brand is the firm’s reputation as an employer. This is what job seekers and employees really think while applying for a particular job. Though it may not be tangible, the employer brand is an asset that requires constant cultivation and that’s where employer branding comes into play.
Employer brand is not something that the organisation actually own. The reputation as an employer exists in the minds of the aspirants and employees. They will have an opinion regarding the company.